Bucharest, full-time, onsite

Marketing Manager

For our client, an international manufacturer and marketer of high-quality consumer products specializing in home and personal care solutions, we are looking for a Marketing Manager. In this role, you will be responsible for managing the annual marketing budget, developing brand strategies, overseeing product launches, and driving consumer communication and media campaigns. The job is based in Pantelimon, Ilfov (onsite).

Home & Personal care

Bucharest / Ilfov (Pantelimon)

Responsibilities:

Develop and implement the annual marketing strategy and calendar, ensuring alignment with business objectives and market trends.
Oversee and optimize the annual marketing budget, ensuring cost efficiency and high ROI on marketing activities.
Develop impactful brand messaging and communication strategies to enhance consumer engagement across digital, social media, TV, and print platforms.
Plan and execute TV, digital, and PR campaigns, working closely with agencies to maximize brand visibility and sales impact. Develop strategic media plans that ensure optimal reach and engagement across multiple channels.
Lead the introduction of new cleaning and personal care products, including reformulations and packaging updates, ensuring a smooth go-to-market strategy.
Collaborate with sales teams to develop and implement in-store promotions, POS materials, and retailer-specific activations. Manage trade marketing initiatives, including shelf visibility strategies, promotional displays, category management projects, and shopper marketing programs.
Analyze consumer behavior, market trends, and competitor activity to refine strategies and identify growth opportunities.
Monitor campaign performance and product success metrics, using data-driven insights to optimize marketing strategies.

Desired experience & skills:

5+ years of experience in marketing within the FMCG industry; proven track record in product launches, media planning, and consumer communication.
Degree in Marketing, Business, or a related field;
Expertise in budget management, strategic planning, and brand marketing.
Experience working with media agencies, digital marketing platforms, and retail/trade marketing.
Excellent analytical, leadership, English and communication skills.

To apply, please send your resume to lacramioara.radulescu@bpi-romania.com. Only eligible candidates will be contacted. All applications will be treated in complete confidentiality.

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