Financial Services Marketing Manager

Responsibilities :

• Working in partnership with the brand marketing team, develop and update financial offers (credit and leasing) to meet brand’s objectives; 
• Manage the pricing of the brand’s financial offers and the associated commercial means budget; 
• Establish positioning, identify target audiences, and develop marketing plans with specific objectives across different channels and segments;
• Lead the execution of marketing programs from start to finish, leveraging internal support and driving collaboration; 
• Analyze customer insights, consumer trends, market analysis, and marketing best practices to build successful strategies; 
• Conceptualize and give support to the brand marketing team on multi-channel campaigns across the prospect and customer lifecycle, ensuring the alignment of communications and messaging across all channels (ATL, BTL, digital) from financial offers perspective; 
• Manage content and updates for customer journeys, documenting business processes, and providing additional sales support; 
• Gather customer and market insights to provide a clear understanding of positioning vs competitors; 
• Present ideas and final deliverables to internal and external teams, and communicate with senior leaders about marketing programs, strategies, and budgets; 
• Contribute to our company top priority projects development.

Desired experience & skills:

• Experience in developing marketing plans and campaigns (marketing automation and CRM);
• Strong project management, multitasking and decision-making abilities needed to plan and support new product launches, product and services evolutions and campaigns; 
• Excellent interpersonal collaboration skills, written and verbal; 
• Metrics-driven marketing mind with creative and efficient presentation skills; 
• Excellent command of MS Office 365 essential tools; 
• Fluent in English.  

To apply, send your resume to lacramioara.radulescu@bpi-romania.com